As an evolution, of iMedia Marketing Group, Rashid Bahati founded the boutique advertising and marketing firm that would become Oliver & Bahati Agency based in Beverly Hills, California USA.  Starting with no clients and a staff of two, Rashid and partners have built the firm providing advertising/marketing, packaging, project management, and curation for independent African Diaspora film festivals and creative talent.  Today OB Agency has transitioned into Plan/B/Agency a digital media and hybrid-marketing firm that leverages its expertise and relationships in film and the cultural arts to create meaningful consumer experiences for its clients. Plan/B/Agency relationships and clients include; Sony Home Video, HBO, Hollywood Reporter, The Black Family Channel, to name a few.

The Plan/B/ team strives to have a different kind of firm one that is culturally conscious and pays attention to detail. They knew that if there was going to be successful as an expatriate running an under-capitalized first-class firm, and that in a first-class way."LA-based Plan/B/Agency is a digital media firm (in the city that was its epicenter), they would need to build a strong agency brand. The first two fundamental components of that brand would be the quality and diversity of the people, and the quality and class of the operation.