BUILDING YOUR BRAND
In 2016, Rashid Bahati founded the agency that would become Oliver & Bahati Agency known as OB Agency. Starting with no clients and a staff of two, he built the company into boutique advertising network in the local Los Angeles community . Today OB Agency has transitioned into Plan/B/Agency a new-media and hybrid-marketing firm which leverages its expertise and relationships in film and the cultural arts to create meaningful consumer experiences for its clients. Plan/B/Agency relationships and clients include; Sony Home Video, HBO, Hollywood Reporter, The Black Family Channel, to name a few.
Our history is the evolution of one man's thoughts, talents, and work ethic translated into a company culture, a defining business strategy, a destiny. From the very beginning, Rashid Bahati intended to have a different kind of company. He knew that if he was going to be successful as an expatriate running an under-capitalized first class firm, and that in a first class way."LA-based firm modern advertising (in the city that was its epicenter), he would need to build a strong agency brand. The first two fundamental components of that brand would be the quality and diversity of the people, and the quality and class of the operation.
Trends and innovation are also moving at breakneck speed, powered by an engaged, sophisticated, curious global consumer. The Future 100 takes a snapshot of emerging trends for 2016, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
Food and drink have become central to many aspects of consumers’ lives. Chefs are becoming thought leaders. Major innovation, design and technology conferences are zeroing in on food and how we will feed ourselves as the Earth’s population balloons.
Experiences from travel to theater remain a key focus for consumers seeking to enrich their lives. The interesting thread we’ve seen emerge in many sectors is social good being wrapped in to this—examples include visiting a developing nation and helping a charity or taking part in local volunteer work.
Rashid firmly believed that the function of advertising is to sell, and that successful marketing & advertising for any event is based on information about your target audience. His focus on creating successful events, and it followed the basic rules of the creative process: research and position the product, develop a brand image and have a big idea.
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